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What Happens When Your Beauty Products...Expire? Well-Kept Beauty Helps

BeautyLibby RasmussenComment

A few weeks ago, I talked about my favorite skincare products that I like to keep cold in the fridge (and even my freezer) and it occurred to me, that I really have no idea when my beauty products expire.

I had a kind of scary realization as I was putting some seriously concentrated Vitamin C serum on my face that, well, didn’t smell like it used to.  It wasn’t rancid or foul, it was just, different.  

Then I realized that I have had this serum probably a little too long (more than a year and a half) and that it was time I should toss it.  EEEEEK. I am no hoarder, but I HATE throwing away beauty products. I hoard old Lancôme mascara tubes -  twelve to be exact because, I have an unhealthy attachment to mascara and just can’t throw it away. Or maybe it’s because I have a love/hate relationship with the fact that I spend that much on mascara.  I’m also thinking about the cobalt blue shimmery eye shadow that I’ve had since I was nine, yes NINE. And I don’t know why I can’t get rid of it. Moving on.

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So when my friend reached out to me about a new beauty app, Well-Kept Beauty, which tells you when your makeup and beauty products are about to expire, I was like, telllll meeeee morrrrreeeeee.

This might be obvious to some of you, but the expiration date of my makeup is not something that’s on my mind all the time. This is understandable because:

1. There aren’t expiration dates on most makeup products and
2. Who has time to keep track of it?

Luckily, according to the app, “Well-Kept Beauty keeps tabs on all your products so all you have to do is use them. We track when they expire based on industry suggested use by dates acknowledged by the FDA. We also make it simple for you to keep personal notes on each product. And well before they expire, you can create a skincare routine and record your allergies and the ingredients you need to avoid.”

LOVE THIS. And here’s how it works:

Step 1: Add your new products by brand name search or adding a photo.

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Step 2: Note when you first open and use the product. You can also note ingredients that do not work well for your skin. This is great for people who have sensitive skin and have problems in the past.

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Step 3: Well-Kept Beauty will let you keep personal notes on your skincare routine, product preferences, and ingredients you want to avoid (allergies or reactions.) Then the app will allow you to build a skincare routine that can be tweaked.

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Step 4: The app alerts you when a product expires and sets reminders to let you know if a product you want to add or try has an ingredient that could be problematic for your skin.

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If you follow along with me on Instagram stories, you know that I’m trying to really simplify my beauty and skincare routines and am going to look to this app to help me do that.  The reminder to toss my products will seriously help me reevaluate how many products I have vs. need and also keep my beauty routine clean, and Well-Kept.

Make sure to check out Well-Kept Beauty for more and follow them on Instagram @wellkeptbeauty. So excited to start using this app when it launches in September! 

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